Why Businesses Need SEO Consultants
“ Shakti Ghimire ”
Why Businesses Need SEO Consultants
Are you like some business owners who prefer to do everything by themselves? From setting up their business to recruiting employees and ensuring smooth operations at all levels. The reasons for this preference vary from not believing that anyone can get stuff done to their satisfaction—to cutting costs where possible—the list is endless. While their efforts are commendable—such business owners wear themselves out, and except in rare cases—they often have too many pending tasks on their to-do lists.
SEO (Search Engine Optimisation) is one task that business owners may never do if they outsource. What is SEO? It’s a business growth strategy used by freelancers and established companies to attract visitors to their websites. People search the internet when they need to buy products or services, and one of the most popular search platforms is Google. So, if you consistently ensure that your business appears among the first batch of search results, more people will visit your website, and you can then convert them from visitors to customers or leads. SEO entails all the processes involved—from configuring your website to attracting visitors and converting them. Without SEO, any business's growth will be significantly stifled because they’ll be neglecting a ready market and frantically chasing after a cold market that requires rigorous efforts to get warm at least.
There are bits and pieces of SEO tutorials on YouTube and other places that amateurs can use for experimental purposes. Still, professionals who execute SEO at advanced levels are best positioned to know best practices for achieving desired SEO results. If you’re thinking: “but I’ve learnt quite a lot from those YouTube tutorials, so I might as well call myself a Pro”, you may be right. But are you willing to spend so much of your precious time configuring SEO strategies and monitoring results? Why not outsource this responsibility so you can focus on nurturing and converting the leads generated? Whether you’re a freelancer or the founder of an established business—this approach will help you close more sales and grow your market share without stress. Below are some additional reasons businesses like yours need SEO Consultants:
1. There is no need to hire an in-house SEO employee and inherit corresponding employment costs for health insurance, training, pension, work tools, etc. This is exciting for business owners whose operations are partially or entirely virtual and freelancers who don’t even have plans to attempt physical operations: they never have to worry about the costs incurred concerning where their SEO Consultants work from.
2. Since no one is resuming at your physical office daily (if you have one), you’re at liberty to hire the best SEO Consultant to work for you from any part of the world. So you’re not at risk of being limited by geographic location and time difference. What’s more? SEO Consultants will share real-time progress reports with you. Hence, you’re sure they’re working as agreed and not neglecting your business while using your physical office resources for their personal projects.
3. You’ll be relieved of the responsibility to ensure that your website attracts visitors searching for your products or services and that a significant percentage of those visitors are converted to customers. Also noteworthy is that you may pay for the services of just one SEO Consultant. Still, during the brainstorming, implementation and campaign monitoring stages—everyone at the SEO Company will most likely be working for you at no extra cost.
You may feel like jumping right to hiring an SEO Consultant right away, but before you do—take out some time to answer the following important questions:
What results do you want to achieve? Your answer to this question should be more specific than vague. So instead of ‘more conversions’, for example, your answer should be more like ‘40% more conversions’ or 50% more website traffic or 30% more leads generated. The current results you’re getting will be a yardstick to measure expected results.
What’s your budget? The importance of having a budget set aside for any project cannot be over-emphasized—whether you’re a freelancer or an established company. It helps you decide faster on what resources to use—especially when you’re strict about not spending more than budgeted. SEO Consultants charge differently. Some will request a percentage of your budget—while others will charge a flat rate per project or term (e.g. weekly, monthly, quarterly, etc.). You might want to put these factors into consideration when answering the question about your budget. To be on the safe side, look out for SEO Consultants who are transparent about their pricing. This will allow you to compare prices and decide without stress.
What do you know about the SEO Consultant you’re hiring? While you’re browsing through websites to compare prices and packages, you might as well look out for Client testimonials regarding the SEO Consultants on your shortlist. This will give you some insight into what they’re capable of and what to expect. Suppose they have past projects showcased on their website—all the better for you. When you get a chance, ask questions about the SEO techniques used by the Consultants you’ve shortlisted and also do your little research. Whatever you do, flee from Consultants who use black hat techniques—as they might put your business at risk of losing its online credibility.
Full-service SEO Consultants are like a goldmine—if you find them. They make your burden light—so you don’t have to run from pillar to post looking for complementary services that will improve your SEO results. Examples of SEO-complementary services include copywriting, content marketing, web design, social media marketing, video marketing, geofencing marketing, pay-per-click advertising (PPC), page speed services, etc.