Website Design Checklist

Website Design 

Website design refers to the practice of creating and arranging visual elements, layout structures, and functional features on a website to enhance user experience, communicate information effectively, and achieve specific business goals. It encompasses various aspects such as graphic design, user interface design, navigation design, and usability considerations. The goal of website design is to create a visually appealing, user-friendly, and functional website that engages visitors, promotes brand identity, and facilitates the desired actions or conversions.


A website design checklist is a structured list of essential elements and best practices that need to be considered and implemented during the process of designing and developing a website.

Website Design Checklist

What Website Design Checklist Contains?

Loading Speed

Typically, the ideal loading speed is 4 sec. The website should load and be ready to use in 4 seconds, even less on computers, laptops, and smartphones.

Meta Title & Description

After website design, there are many things to do, such as page titles in search engines. And it’s like an advertisement for your page, created via the metadata. The purpose is to create pleasing listings in Google’s organic search results for the business.

SSL Certificate

An SSL certificate makes your website secure, improves customer trust, and improves search engine rankings. Google made SSL mandatory in 2018, flags websites that do not have a certificate installed, and displays a warning message of ‘Not Secure’ on the URL bar.

Google Search Console

GSC is a free tool from Google that will help you keep an eye on your website’s performance in Google’s search results. Before launching your website, you can connect with GSC to verify and add your website.

Sitemap Submitted

A sitemap is a table of contents for your website to help Google find each page and understand the hierarchy you have used. Submitting a sitemap can be done via the Google Search Console and will help Google determine what pages you have on your website so they can index them.

Google Analytics

Google Analytics is a free tool that allows you to monitor your website’s traffic in detail and in real-time. First, you must log in to Google Analytics and set your website up as a new entity. You will then be given a snippet of code you need instead of your website’s sectioning.

Bounce Rate

Once you have set up Google Analytics on your website, your visitors will be automatically tracked and their data stored. Over time you will be able to see the average bounce rate. It’s a significant number to keep an eye on as it is the percentage of people landing on your website and leaving immediately. A high bounce rate is anything over 60% and indicates that something needs to be fixed.

Mobile Optimised

In Q3 of 2019, mobile devices generated 51.51% of global website traffic. That means your website needs to display correctly and load quickly on mobiles. Google provides the “Mobile-Friendly Test” tool to work out your website’s mobile-friendly. It will look at specific pages and your website as a whole.

Fix 404 Pages

A 404 error means the page doesn’t exist, and sending traffic to such pages provides a poor user experience. Google’s Search Console will crawl your website and identify any 404 pages so you can restore any pages that have been deleted by accident or set up a redirect to the correct page.

Cookie Policy

By several laws regarding privacy, websites must request the consent of their visitors before storing or retrieving any personal information on a computer, smartphone, or tablet. Therefore, your website should include an accepting button that you must click on before it begins. Your policy also should contain information on how your users may opt out of the cookies or change their settings regarding the cookies on your website.

Optimize images

Your choice of images will dictate your website’s personality, but the photos need to be optimized to make the image size smaller. However, it will ensure your website loads quickly and help your SEO ranking.

Google PageSpeed

Google Page Speed Insights is a website that will check our website’s performance and give it a score out of 100 for both mobile and desktop. A high score means your website has been built correctly and will help your SEO, so it’s an important metric to check before launching.

Free Website Consultation in the UK

With a decade of experience serving businesses and organizations throughout the UK and worldwide, we provide comprehensive Website Consultation services. Our goal is to improve the visibility of a website. Using a website and SEO agency like ours is important for achieving success. Contact our office for more information or to schedule a meeting with our IT staff to discuss Website development and SEO. You will receive recommendations and a proposal after we have reviewed your request.

On Thursdays from 10:30 a.m. to 11:30 a.m., we provide free Website SEO and Digital Marketing consultations. Please fill out the form below or contact us by phone or e-mail to inquire about availability.

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 During the visit or the online or phone consultation, we will review your website’s needs and make recommendations. If you are unsure or want to keep it for later reference, please follow us on Social Media, where you will receive regular updates and offers. Similarly, explore our essential pages, such as IT  Consultation Website Development, SEO, Graphic Design, Video Editing, Content Writing, Digital Marketing, Google Business Profile (Map) Optimisation, Job Focus IT Training, etc.

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